Patrick Hoelck's work resonates because it does not hide, pervert, destroy, or malign. Instead, it emboldens an individual for who they are. Sexuality and celebrity status are consequential of being human—of being a man or woman, actor or actress, singer or musician, model or cult personality. Glamour and attitude are consequential of one's pride and self-respect. Hoelck’s work captures these symptoms at face value. Hoelck, born in Santa Monica, California, is an American contemporary photographer and director. In his early teens, Hoelck made his way to New York City and at sixteen began directing music videos during the emergence of rap music. In 2002, Hoelck self-published his first book of photographs and short stories, entitled TAR, which was the catalyst for his emergence as a professional photographer. He gained momentum after friend Vincent Gallo chose him to shoot the cover of Flux magazine over the late Richard Avedon. He has since shot for major editorial, fashion and advertising clients. In 2010, he made his feature film directorial debut with "Mercy", winning Best Director and Best Film in the Savannah Film festival. Hoelck recently released a book of Polaroids entitled Polaroid Hotel, the book signing and exhibition enjoyed great success being hosted by LEADAPRON, curated by OH WOW, and receiving praise from Art in America. Hoelck currently lives and works between Los Angeles and New York City and continues to shoot for clients all over the world.