Nick Fudge (born in London, UK) is associated with the YBA (Young British Artist) generation. He has a reputation as a non-conformist, enigmatic artist and has been described as a "rebel" by The Times Arts Correspondent, Jack Malvern. An early practitioner of digital art, Fudge conceptualized the conditions of the 'digital' - in 1994 he was arguably the first artist to incorporate Adobe Photoshop's 'transparent layer', macOS Chrome, desktop icons, editing and processing languages, and user commands directly into his work. In the decades that followed, his work foreshadowed the emergence of digital materialism and media archaeology - themes that continue to play a central role in media and cultural theory.  Fudge's digital art is distinctive in that the body of work is a decades-long work in progress that functions as a recursive oeuvre of continuous editing and iteration. As cultural art theorist An Paenhuysen notes, "In the 1990s, Fudge approached the Internet with a post-Internet mindset, but in the 2010s, this same work also delves into the media archaeology of the 1990s" (SLEEK magazine, 2015). In a bold and unconventional move, he followed French artist Marcel Duchamp's advice to young artists to work 'underground'. Between 1994 and 2015, Fudge refused to exhibit his digital work, a move that gave him the freedom to explore emerging technologies in relative obscurity.

Trained as a painter and educated in the history of Western art, Fudge understood the significance of the modern and late modern focus on medium specificity, and it was from this perspective that he approached the materiality of the digital, using this expertise to preserve the fundamental integrity of the material of the digital by refusing to output his works and keeping them in their original state - as pure digital files. This thinking predates NFTs by at least two decades, and as such, Nick Fudge's work represents something genuinely original and collectible in today's NFT crypto market.