Elmgreen and Dragset have been artist-collaborators since the mid 1990s, with a body of work that explores the link between art, architecture and design. Their practice can engage a number of different areas including institutional or social critique and often deals with important cultural issues – but always tinged with subversive humour and wit.

The sculpture Prada Marfa has been permanently installed in the northwest of Texas since 2005, off the highway U.S. Route 90. Mirroring the design of a Prada shop, the work is filled with the fall/winter collection of 2005. Here in this new media artwork, the installation is depicted throughout a day’s cycle, as the sunlight beats down on the building and then fades into nightfall. The artists describe the project as pop architectural land art, as it humorously plays with the visual language of Minimalism.